Online retail set for take-off in Iran, says publication

(PresseBox) (Hamburg, ) A new report by Hamburg-based secondary market research firm, highlights the potential growth in B2C ECommerce in Iran. The publication, “Iran B2C E-Commerce Market 2016” points to opportunities for international as well as local online retailers, now that economic sanctions against the country have been lifted.

Iran has the second highest GDP in the Middle East, along with the largest population, and, in spite of having relatively low Internet connectivity rates and a small percentage of individuals buying online, Iran’s Internet shoppers number is the largest in this region. According to the report, other factors favoring B2C E-Commerce growth include the wide ownership of debit cards.

The exclusion of U.S. and European B2C E-Commerce companies from Iran because of sanctions has fostered the growth of local companies. According to the report, the largest of these online merchants is Digikala, with a large double-digit share of the online market and the third most popular website in the country. Other local players include online marketplace Bamilo, online clothing outlets Modeseh and Shixon, group buying and daily deal operator Netbarg, online auction seller Esam, and others.

Sellers and well as buyers are optimistic about changes to come to the online market. Sellers in Iran hope to have international investors and partners while online shoppers hope to be able to broaden their choice of goods, particularly the selection of electronics, according to the report.

F o r f u r t h e r i n f o r m a t i o n , s e e : - content/uploads/2016/05/Product - Brochure - and - Order - Form_Iran - B2C - E Commerce - Market - 2016 - by - yStats.com_.pdf

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