Digital innovation agency started by experts in the field, together with leading consultancy firm Acando

The new digital innovation agency itch is launching today / The ambition is to take a leading position in the northern European market within 3 years
(PresseBox) (Stockholm, ) Digital innovation has never been more in demand than now. Existing and new companies are competing to release solutions that meet new customer needs in an increasingly digital world. That is the reason why we started itch. The CEO Martin Deinoff comes from being Senior Vice President and Co-founder of the digital agency Creuna. Furthermore, the management team consists of Beata Wickbom; business advisor, lecturer, moderator, and previously with Pool and Razorfish, Mikael Peterson who founded the design studio Color Monkey, and Anna Simon with background as User experience manager at SEB and Valtech.
- I think we have a dream team already from the start. A good mix of senior people with great experience and young talents with huge drive and engagement. We are pleased that we have come a long way with our vision of diversity; half of the management team are women and in the rest of the organisation the women is in majority, says Martin Deinoff.

Itch offers innovation and development of business models, products, services, and marketing. Based on user experience and new technology we work with everything from strategy development and service design to prototyping and visualization.

Itch is built around an inspiring and dynamic environment containing both a lab and a studio where we work closely with our clients, often as an extension of internal innovation teams. An important part of the concept is to constantly conduct research and development, both for our customers and for us to learn more.

Acando is the owner of the agency. - We see a huge demand for digital innovation among our existing and new clients. Itch will complement Acando's overall offering and bring the skills and culture needed to deliver digital innovation and design, says Mikael Cato, Head of Digital at Acando.

- With some of the best people within the digital and innovation field and with focus on culture, methodology and work environment, we will be able to take a strong position in the market. Having access to Acando’s robust base of expertise and executing power, we will provide an overall offer that is unique on the market, says Martin Deinoff.


Acando GmbH
Millerntorplatz 1
D-20359 Hamburg
Martin Deinoff
CEO itch
Mikael Cato
Head of Acando Digital, Acando Group
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