Trends in Global Online Retail Detailed in New Publication

Hamburg-based market research company has turned its attention to online retail trends around the world in its new publication, “Trends in Worldwide Internet Retail 2016.”
Trends in Global Online Retail Detailed in New Publication (PresseBox) (Hamburg, ) According to the report global online shoppers may differ in the items they buy, how they are delivered, or how they pay for items, but global growth is consistent, as are a couple of interesting trends.

One trend is increasing use of mobile devices to connect to the Internet, which leads to mobile shopping, or M-Commerce. The report cites a consumer survey reflecting that almost half of online shoppers around the world bought items on their smartphone or tablet in 2015. In some countries in Africa, the vast majority of Internet connections are through mobile phones, so it naturally follows that as people turn to online shopping it will be over the phone. Even in regions with a tradition of high Internet connectivity via fixed computers such as Western Europe, mobile shopping is on the increase.

Another prevalent trend in online retail around the world is cross-border purchase. According to the publication, shoppers in some smaller nations such as Singapore and Ireland are leaders worldwide in cross-border online shopping. The percentage of global online retail purchased outside shoppers’ home country is expected to grow at double-digit rates through the next five years.

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