dominates global online retail, according to report

Hamburg-based's newest publication, "Top Players in Global B2C E-Commerce Market 2016" reports that online retailers based in the USA and China have the largest sales figures
(PresseBox) (Hamburg, ) The report includes comparative listings of online retailers and E-Commerce websites in 50 markets worldwide.

The ranking of the top five Internet retailers globally includes two companies based in the USA, two from China and one from Europe, according to the findings in the report. The pure online retail sales figures show the dominance of with an 8% share of the global market. Product revenues of the US based company in 2015, at nearly USD 80 billion, were three times higher than those of the second ranking online retailer, China’s

Online marketplaces, represented by global companies such as Rakuten, Ebay, and Alibaba, are also attractive to online shoppers. The report cites a 2015 survey showing that online consumers are more likely to purchase from a marketplace rather than a retailer website.

Local and regional players also are expanding in many areas to challenge the global leaders. For example, is a regional leader in the Middle East, while in India Flipkart and Snapdeal are rivals to Amazon. More insights are available in the full publication.

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