CELUM Digital Asset Management for "the power of herbs" by Ricola

Who invented it: Swiss top brands opt for software from Linz
CELUM being used at Ricola (PresseBox) (Linz, ) The Swiss company Ricola has just opted for CELUM software. Worldwide, the solution is used to manage several thousand digital files and share them with internal and external users. The Digital Asset Management (DAM) solution ensures that the Ricola imagery, as well as internal documents such as marketing or sales documents, are centrally available and thereby quickly and easily accessible and usable for all 50 countries where Ricola is active. Thus employees and partners always have the most up to date materials available. The CELUM software, in which the entire content of the Swiss family company is managed, has been implemented at Ricola by the local CELUM partner brix cross media.

“With our headquarters in Laufen, near Basel and subsidiaries in Europe, Asia and the US, we produce and distribute around 60 varieties of herbal sweets and specialist teas. The uniform appearance as a Swiss company and traditional brand is essential for us, so we also wanted a solution that best managed our valuable content and optimized marketing processes,” explains Johannes Fenner, Project Manager at Ricola. After an extensive evaluation of various digital asset management solutions, in autumn 2015 Ricola decided in favor of CELUM. In June 2016 “RICH” (Ricola Internal Content Hub) just went online.

“Ricola is one of the top brands in Switzerland. The fact that a company with such high quality awareness and innovation has opted for our solutions is an honor for us, “said Michael J. Kräftner, CELUM founder and CEO. The CELUM solution, introduced together with our implementation partner brix cross media, reduces administrative time spent by marketing employees. They can concentrate on what counts for a brand – finding and implementing creative new ideas “

Ricola thus ranks with top Swiss brands such as SCOTT Sports, Mammut, Victorinox, Oettiger Davidoff or Helvetia, which already rely on CELUM Digital Asset Management.

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celum gmbH
Passaustrasse 26
A-4030 Linz
Rainer J. Sommer
Head of Global Marketing
Elisabeth Totschnig
Grayling Austria

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