Apparel leads products purchased online in Europe, says report from

(PresseBox) (Hamburg, ) Hamburg-based business research company has released a new report on Internet retail sales of apparel. The report, “Europe Clothing B2C E-Commerce Market 2016” highlights sales levels and growth rates in the various countries of the diverse European area.

Apparel was purchased by more than half of online shoppers in the EU las year, and was the leading product category purchased online in many countries of the continent, according to the publication. The major online fashion sellers in Europe include store-based clothing retailers such as H&M and NEXT as well as online pure-play merchants ASOS, Zalando, Wildberries and others.

The share of online purchases compared to total retail clothing sales exceeded 10% in the UK and approaches that figure in some other nations of Western Europe. The report reveals that the B2C E-Commerce share of total apparel sales in Germany is predicted to reach over one third by 2025. The double digit growth rate of Internet fashion sales in some emerging nations of Eastern Europe augers an increasing online share of total retail sales in that region also.

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