Global Clothing B2C E-Commerce Market 2016

(PresseBox) (Hamburg, ) Germany-based E-Commerce research company has published a new report focused on the online retail sales of clothing and fashion, “Global Clothing B2C E-Commerce Market 2016.” The report indicates that apparel is the leading product category by online shoppers’ share in many areas of the world.

The report shows that worldwide, more than 50% of online shoppers purchased clothing items last year. In terms of share of online purchasers, clothing is the number one category bought in Brazil, China, Russia, UK and USA, and many other countries around the world.

The growth of clothing sales is aided by the trend of shopping from mobile devices. Brick and mortar stores such as H&M and Zara, as well as online-only marketers, such as Asos, are among the leading online sellers specialized in clothing, according to a website ranking cited in the report. Also some major mass merchants and marketplaces have their solid share of the market, with Amazon predicted to become the leading clothing retailer in the USA next year.

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